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This web page bobskinners.com states the following, "One Stop Ski Shop for the Lake Sunapee Region Since 1952." We viewed that the website also stated " Master Boot Fitters and Alpine Ski Racing Specialists." It also said " Bob Skinners Ski and Sport Shop has been serving Mt. Sunapee skiers for nearly half a century almost as long as the ski area itself has existed! Owned and managed since 1985 by long time Newport local and former U. Ski Team racer Frank MacConnell, Bob Skinners carries the regions most extensive line of ski gear. Check out all our Services. We offer the top-of-the-line bra." The header had skis as the highest ranking search term. It is followed by Blizzard, Volkl, and Rossignol which isn't as ranked as highly as skis. The next words they used was Lange. Nordica was included but might not be understood by search crawlers.